Last Call: Japan gets all the best food mascots

A Taco Bell mascot poses during a grand opening in 2015.
A Taco Bell mascot poses during a grand opening in 2015.
Photo: Chris McGrath (Getty Images)

Because I follow Takeout contributor Jenny Pfafflin on Twitter, I was this week blessed to discover the existence of @mondomascots, an account dedicated to chronicling “the weird and wonderful world of Japanese mascots.” I proceeded to lose hours of my life down this rabbit hole.

Here’s Namejiro, a mushroom with ennui who is the star of Japan’s “Eat More Mushrooms” campaign:

Advertisement
Advertisement

Here’s a vaguely inappropriate apple:

Advertisement

Here’s a hybrid mouse-radish:

Advertisement

If my productivity has declined at all this week, now you know why.

PS: It’s a milestone birthday for my mom today, so happy birthday, Mom! She’s a faithful reader of The Takeout, so I know she’ll see this.