I suppose it wasn’t, being General Mills, and all. But it always felt like the laziest, baseline-iest cereal in the pantry. It was like, Fine, I’ll eat the Kix. Read more
Thanks for the kind words. I love the Sixth Ingredient Rule. Your mom’s code of ethics was at the same time peculiar but completely familiar. Read more
It seems like the moral here is not “Denying your kids sweet stuff backfires.” It’s “When they’re old enough to choose what they eat, they will go through a phase of eating shit. Then they will grow up.” Read more
We of course did not have Pop Tarts, but rather something called Toast ‘Ems. Which had more of that inner fruity stuff that burned the roof of your mouth like a mother. Read more
I dream of that first bite of Grape Nuts. They go beyond cereal and enter into some other holy realm. A realm that gets mushy in about 30 seconds. Read more
Yes. I still crave Life more often than any other cereal. And the funny thing is, the kids go through these phases where they fight over the box of Life like it’s ambrosia or whatever. And then the next day, they laugh at me when I try to pour them a bowl. Read more