
Around September each year, Apple gears up to announce its latest version of the iPhone and any other tech innovations it might be releasing soon. In 2024, it seems food brands have begun adopting this same approach, perhaps to create as much hype as possible around the menu as a whole, rather than focusing on one limited menu item at a time. Last year White Castle laid out its entire 2023 promotion schedule in one fell swoop, and now Taco Bell has taken the strategy to a whole new level by announcing every single new item that will hit the menu throughout all of 2024.
Taco Bell laid out its menu vision at its recent Live Más LIVE event in Las Vegas, a “first-of-its-kind fan experience for the brand where cult followers will get unmatched access to the biggest kept secrets of 2024 all in one place,” according to the invite. Announcements at the event ranged from new menu items to upcoming brand collaborations to the launch of an emerging chef development program.
Since there are bound to be a slew of other announcements from Taco Bell soon enough, let’s focus on the food for now. Here’s everything you need to know about what’s hitting the menu in 2024.