White chocolate is, in fact, chocolate. Unless it’s crap, it does have cocoa in it, usually cocoa butter rather than any cocoa solids. Bad white chocolate doesn’t have depth or flavor; it’s just flatly sugary-sweet. Good white chocolate, on the other hand, is velvety and complex, and you can get a roasty flavor out of it when you bake it. People often hate white chocolate, and usually that’s because they’ve had cheap versions of the stuff. If you’re going to use white chocolate, it’s more important to invest in a quality product. Look for cocoa content of 20% or higher. While white chocolate chips are often mixed with milk, dark, or semi-sweet chips in recipes, proceed with caution: A friend once presented my daughter with a cookie like this and she yelled, “Why in the WORLD?” The combination is apparently not for everyone.